Digital Blackface

the use by white people of digital depictions of Black or brown people or skin tones especially for the purpose of self-representation or self-expression

In 2016, the company released a Bob Marley selfie filter as part of "4/20 day" celebrations that darkened users' skin in a caricature of the reggae icon, prompting backlash from users who pointed out the lens was digital blackface.

Sanskrit equivalent

कृष्णवर्णानुकरणम्