Queerbaiting

Slang. a marketing technique involving intentional homoeroticism or suggestions of LGBTQ+ themes intended to draw in an LGBTQ+ audience, without explicit inclusion of openly LGBTQ+ relationships, characters, or people:

Television programs need to start openly depicting queer characters, because I'm tired of the queerbaiting.

Sanskrit equivalent

क्वीराकर्षणयुक्तिः