clip farming

Noun

Gloss: the act of deliberately doing or saying something shocking or dramatic in a video on social media with the aim of producing short videos that are then widely shared online
Usage: Clip farming is a debated tactic in the streaming world that is used as a growth hack for creators.
Reference: dictionaryblog.cambridge.org

Sanskrit equivalent

प्रसिद्ध्यर्थनाट्यकरणम्