Association

Two discrete words making up a blend that are related work better; for example, friend and enemy are associated with one another, so frenemy will likely last. 3. Fun Factor: Words tied to pop culture tend to work well; for example, “sharknado” that was the title of an over-the-top horror film in 2013 (yes, flying sharks) or the cheeky “sheeple” (sheep + people).

Sanskrit equivalent

सङ्करशब्द