Word of the Day · Archive

Click Fraud

Noun

fraud committed by clicking through an advertisement on a website multiple times to spuriously increase the cost to the advertiser

Click fraud is where organisations or individuals take advantage of search engines' pay-per-click models—in which a company pays a fee if a consumer clicks through from the search engine to its website after entering search criteria—by continually clicking on an organisation's link.

Sanskrit equivalent

आभासीयवञ्चना

Previous days