Pinkwashing

an instance or practice of acknowledging and promoting the civil liberties of the LGBTQ+ community, but superficially, as a ploy to divert attention from allegiances and activities that are in fact hostile to such liberties:

Posturing has always been this mayor’s stock in trade, so it’s no surprise he’s adopted pinkwashing as his latest bogus appeasement of constituents he neither understands nor cares about.

Sanskrit equivalent

गुलाबीछलप्रचारः